Step 4 ->

Creating Valuable Content That Will Drive Traffic To Your Lead Capture Page

You will recall in Step 1 that we recommended framing your offer around the questions that are frequently asked, and should be asked, about your product or service.

We now create valuable video content from this material that we will distribute on the internet.  We do this in order to drive pre-qualified traffic to your lead capture page or web site. (Remember: your content will be on the front pages of the search engines when your prospective buyers put your chosen keywords into a search engine like Google, Yahoo or Bing.)

We favour video above other forms of content because it ranks quickly and easily on the search engines.  Also, it is a quick and easy way to get your message across in an entertaining way. ( Now you know why Google bought YouTube, the biggest video distribution channel in the world.)

Access to a collection of educational videos may indeed be the free offer that you decide to offer in Step 1.  These videos will also be a useful addition to your web site.