Step 2 ->

Your Lead Capture Page

Once we have created your irresistible offer, we need to create a lead capture page that ‘captures’ the contact details of your prospect.  In return, they receive your valuable offer.

We favour a lead capture page, rather than driving traffic direct to your web site, because research has shown that if a prospect is given a number of choices they will often do nothing whereas with a lead capture page, they either subscribe or leave – there is no other option.  This will maximise the number of leads you receive.

Split testing has shown that a short video setting out the offer converts better than ordinary copy or a lengthy sales letter.  However, we will also add some short copy in addition to the video to maximise the impact.

We will also create a short video for the ‘Thank You’ page which may also incorporate a further low-cost offer.

Your Lead Capture Page will also be linked to an email auto-transponder that will collect and organise your leads.

Optionally, you can ask your prospects to supply a telephone number and the lead can be immediately transmitted to your mobile phone by SMS message  so that you can almost instantly contact the prospect.  Research has shown that the faster you contact the prospect, the higher the conversion to a sale.